In 1995 I spent the northern summer at North Star Camp for Boys in Hayward, Wisconsin working as a camp counsellor.  One of the perks of my job was being able to try a lot of new things.  The shooting range which was being coordinated by an Israeli counsellor who had learnt to use a rifle during his compulsory military service.  He showed me how to operate the air rifle which was similar to one that I had used with my dad on the farm as a kid.  I lay down and aimed at my paper target.   When I was done my Israeli friend looked at my results and seemed impressed.  Even though I had not hit the bullseye all of my shots where in a very tight formation to one side of the bulls eye.  And then he said something interesting,  “That’s a good result, precision is more important than accuracy”.   Knowing exactly what your customer wants is the thing you need to find out most.  Today we are going to cover the target audience, the target profile and how to get clarity on the exact problems of one person. Your target audience is not a bulleye, instead focus … Read More