This is the first of an eight part series about what causes hesitation in the mind of your customers and what to do about it.  And our topic for today is the problem and how we use it to get the attention of our client. In grade seven I got in trouble with Mrs Lucas.  Hi Mrs Lucas! I know you didn’t mean to scare us 🙂 She was quite a frightening teacher to most of the kids in my class as far as I was concerned.  She had a habit of launching into long rants about how we had disappointed her and they could go on for what seemed like half the afternoon. On one particular day I had just taken responsibility for a projectile that had gone hopelessly astray and landed on her desk.  I knew that if I didn’t own up to it the entire class would get in trouble.  Even though no one else knew that I was the culprit I didn’t want to cause trouble for everyone else.  So when Mrs Lucas asked who did this, holding up an elastic band adorned with staples.  I put up my hand. But we all like to think … Read More

How decisions create confidence (even if they scare the heck out of you)

In 2016 I was feeling pretty stuck. Over the previous 4 years I had spent thousands of dollars taking online courses on topics including programming, business and marketing. Even though I actually went through most of these courses in detail… …there was always another course I had to do before I would be ready to implement. Another guru to listen to. I realised I was at a crossroads. I had wanted to start a business of my own for as long as I can remember but there were always excuses. Here I was, 43 years old and my results were telling me that what I really wanted was the safety of an anonymous job in a large corporation. I was afraid of what might happen if I should fail on my own. The truth of the situation was staring me in the face. But we can all get pretty creative when we are looking for an escape hatch can’t we?