This is part 2 in a 8 part series about building products and services that people desperately want and buy.In the Harry Potter series there are many magical things  including wands and dragons.  One of Harry’s most valuable magical objects is an invisibility cloak that was left to him by his parents.  When he puts this cloak on he disappears from view and can walk around listening and watching the plans of his enemies.  It comes in handy to be invisible from your enemies.  But what about our friends?  Our prospects?  Too often we become invisible to our prospective customers.  It’s like we have forgotten to take off our cloak of invisibility when doing our market research. Hogwarts was cool but being invisible to your prospects is not. Today we are going to learn how to reveal ourselves to our prospects and why our solutions can become invisible.  First we’ll find out why sequence is so important to getting attention in the first place.  Then we’ll elaborate on the importance of our solution in providing a pressure relief valve and finally why being too clever when describing what we do is not the answer your prospects are looking for.  And … Read More